The Kentucky Bourbon Experience

The Kentucky Bourbon Experience at Mercantile Immersive offers a deep dive into bourbon culture through tastings, food pairings, and immersive storytelling. You'll be surrounded by large-scale visuals and spatial sound that bring Kentucky's bourbon heritage to life. The event features tastings from well-known distilleries including Old Forester, Woodford Reserve, Maker's Mark, New Riff Distilling, Rabbit Hole, and Heaven Hill, plus the chance to meet representatives from these brands. General Admission tickets include bourbon tastings, food pairings, and nonalcoholic beverages. If you opt for Premium Tickets, you'll also get downtown parking included. Both ticket levels have access to a full cash bar for additional drinks. This experience works well for bourbon enthusiasts and anyone curious about Kentucky's distilling traditions, though keep in mind that tastings are a central part of the event.